Senior Marketing Leadership Without the Senior Salary.
You’ve built something real. Your marketing shouldn’t be the thing holding it back. As a leading Fractional CMO in Melbourne and across Australia, BVC delivers the senior marketing leadership your business needs — without the full-time executive cost.
Sound familiar?
You didn't build a successful business to spend half your week on marketing that isn't working.
You know your business is good. Better than how it currently shows up.
The gap between the quality of what you deliver and how you’re marketed isn’t a content problem. It’s a strategy problem.
That’s the problem we fix.
You’re the most qualified person in the building to talk about what you do. You’re also the least available person to actually do the marketing.
So it happens in the gaps. Between client calls. At 10pm on a Tuesday. When you remember you haven’t posted in three weeks.
You’ve maybe tried a junior hire. Or an agency. Neither quite got it – because without a strategy to execute against, they were just producing content into a void.
A Fractional CMO is a senior marketer embedded into your business. There to support you and your team to get results.
What's included
Everything you need. Nothing you don't.
When you hire a Fractional CMO, you’re getting all the benefits without the bill.
Together we’ll set the strategy and then my team and I will own the direction. We’re here to make sure everything you’re doing actually connects – and and aligns with your business goals.
The average senior marketing leader in Australia costs $180k+ in salary alone. A Fractional CMO gives you that capability without the headcount.
Strategy & Direction
- Marketing audit and baseline assessment
- Positioning and messaging refinement
- Channel and campaign strategy
- Quarterly planning and prioritisation
Accountability
- Monthly strategy sessions
- Reporting, analytics and performance review
- Stakeholder and board-level reporting
Execution Leadership & Ongoing Advisory
Execution Leadership
- Direction and management of external suppliers as required
- Content strategy and editorial oversight
- Campaign briefs and creative direction
Ongoing Advisory
- On-call advisory between sessions
- Team capability building
- You out of the marketing weeds!
Investment
From $3,500/month. Minimum 3-month engagement. Scope agreed upfront based on your stage and needs.
Is this right for you?
Built for one type of business. Deliberately.
This is for you if:
- You’re a founder or MD of an established, service-based SME
- Usually (but not exclusively) 5–50 employees, past early stage
- You’re the bottleneck in your own marketing — and you know it
- You want strategy, not just someone to execute tasks
- You’re ready to invest in getting this right
This isn’t for you if:
- You’re new to business and haven’t established any foundations
- You want to stay in the marketing driver’s seat yourself
- You need execution-only (content creation, ads management)
- You need to see ROI in 30 days (this is a long-term commitment and relationship)
How it works
No long proposals.
No drawn-out onboarding.
Step 01 — Discovery call
30 minutes. We understand where you are and whether we’re the right fit. No obligation.
Step 02 — Scoping conversation
If it’s a match, we talk through what you actually need. Scoped to your situation, not a fixed menu.
Step 03 — Proposal & kick-off
Clear scope, clear timeline. Once agreed, we move quickly. Your Fractional CMO in Melbourne is ready to start.
If your marketing isn't reflecting how good your business actually is — that's the conversation we should be having.
Have more questions first? Check out our Fractional CMO FAQs for answers to the most common things founders ask before getting in touch.